Case Study: PAS Group achieves 18x ROI with Lexer

PAS Group drives 18x ROI with Lexer

The PAS Group, a national retailer with several beloved brands, sought to grow revenue and reduce ad wastage in a highly competitive market. They partnered with the vendor Lexer and used its Customer Data Platform, specifically the Identify and Activate products, to gain a deeper understanding of their audience and create more targeted, personalized campaigns.

Using Lexer, PAS Group unified its online and offline purchase data with loyalty and engagement information into a single customer view. This allowed them to create highly specific segments for targeted campaigns on paid social and email. The solution delivered exceptional results, including an email campaign that yielded 5x the forecasted revenue and an overall campaign that achieved an 18x ROI. Lexer enabled the retailer to re-engage lapsed customers and dramatically reduce ad spend wastage.

PAS Group