Case Study: PAS Group boosts loyalty engagement with Lexer’s CDXP

PAS Group boosts engagement with Lexer, driving a 42% email open rate

The PAS Group, an Australian apparel and sports business, faced the challenge of creating a customer-centric loyalty program for its diverse range of brands and demographics. They needed a deeper understanding of their customers to build a program that moved beyond simple rewards and focused on personalized experiences. To achieve this, they turned to Lexer and its Customer Data and Experience Platform (CDXP) to gain the unified, data-rich customer insights required.

Using Lexer's CDXP, The PAS Group built a multi-tiered loyalty program based on specific customer data points like spending and engagement. Lexer's platform enabled them to segment their audience and run targeted reactivation campaigns. This data-driven approach resulted in increased customer acquisition for six months post-launch and a highly successful email campaign that achieved a 42% open rate and a 4.4% click-through rate, optimizing their future marketing spend.

PAS Group