Case Study: Mountain Khakis turns $600,000 excess inventory into 150% revenue growth with Lexer

Mountain Khakis turns $600,000 of excess inventory into 150% revenue growth with Lexer

Mountain Khakis, a premium outdoor retailer, faced a significant challenge when a major retail partner canceled a $600,000 order, leaving them with excess inventory and limited time to sell it before the holidays. The company partnered with Lexer and its Customer Data Platform (CDP) to find a data-driven solution to move this surplus without resorting to heavy discounting.

Lexer helped Mountain Khakis implement a highly targeted social media campaign using a data-first approach. By leveraging CDP insights to create precise lookalike audiences and combining location data with Experian audience types, Lexer enabled a strategy that outperformed all other annual campaigns. The results were substantial: Mountain Khakis sold 73% of the excess inventory, achieved a 4.64 return on ad spend, and saw a 150% revenue increase from the previous quarter.

Mountain Khakis