Case Study: Mountain Khakis boosts sales 49% with Lexer CDP

Mountain Khakis boosts sales 49% in 22 days with Lexer

Mountain Khakis, an outdoor apparel retailer, was facing a significant challenge with a 20% year-over-year revenue decline in its direct sales channel for three consecutive years. To reverse this trend and better understand their customers, they partnered with the vendor Lexer and implemented its Customer Data Platform (CDP).

Lexer's CDP enabled Mountain Khakis to launch new data-informed campaigns, which they executed in just 22 days in time for the Black Friday sales period. This solution provided accessible customer data and self-service insights, allowing them to better target their best customers. The campaigns delivered by Lexer resulted in a 47% increase in total customers and a 49% uplift in revenue.

Mountain Khakis