Case Study: Major Telco Company achieves real-time customer identity and targeted marketing to boost ARPU with Lexer

Major Telco Company - Customer Case Study

Major Telco Company, a large Asia Pacific operator, was under pressure from its parent to deliver ambitious customer and ARPU growth in a rapidly disrupted market where legacy strategies no longer worked. They engaged Lexer and its Lexer Identity solution to pursue an “unfair” competitive advantage by building enriched, real-time identities for consumers to drive more precise customer engagement.

Lexer implemented real-time Lexer Identity integrations across the telco’s marketing stack — email, call center, CMS and advertising channels — enabling targeted communications to high-value segments and on-the-fly optimization. As a result, Major Telco Company gained tighter control of advertising spend, reduced wasted impressions, and lowered cost-per-acquisition while improving reach and responsiveness to support its customer and ARPU growth targets.