Case Study: kikki.K achieves smooth CDP integration in under 5 weeks with Lexer

kikki.K integrates with Lexer in under 5 weeks

kikki.K, a global Swedish design and stationery business, needed a solution to integrate and activate its customer data from millions of customers across over 147 countries. They approached Lexer to implement its Customer Data Platform (CDP) to gain better insights and move away from a generic 'spray and pray' email marketing approach.

Lexer implemented its CDP by onboarding kikki.K's raw data feeds and performing all necessary data calculations. The integration was completed in just five weeks, which the customer's IT lead described as the "smoothest integration" in his 10-year career. This allowed kikki.K to use the platform for targeted marketing during the critical holiday season and empowered its teams with self-service data interrogation, removing a significant reporting burden from its IT department.

kikki.K