Case Study: Starward Whisky boosts customer insights and survey engagement with Lexer

How Starward Whisky tapped Lexer's CDXP for new customer insights in 48hrs

Starward Whisky, the Melbourne-based award-winning spirits brand, wanted to move beyond one-size-fits-all marketing and gain a deeper understanding of its customers. To do that, Starward turned to Lexer and its CDXP to help segment audiences by purchase behavior, demographics, and location, and to support a more personalized customer research approach.

Using Lexer’s CDXP, Starward launched tailored surveys for different customer segments and reviewed responses in real time. The campaign generated feedback from 10% of customers within 48 hours, quickly reaching statistical significance and helping Starward build richer personas and more effective marketing campaigns.

Starward