Case Study: Rip Curl achieves 93% more revenue per campaign with Lexer

How Rip Curl drove 93% more revenue per campaign in one month with Lexer and a single customer view

Rip Curl, the global surfing brand, was struggling with disconnected and siloed data across online, in-store, customer service, and SearchGPS watch touchpoints. To create a seamless customer experience and better understand customer behavior, Rip Curl partnered with Lexer and implemented the Lexer Customer Data Platform (CDP) to unify its customer data into a single customer view.

With Lexer’s CDP, Rip Curl gained enriched customer profiles, advanced segmentation, personalized targeting, and omnichannel campaign activation. The results were strong: new customer segments drove 93% more revenue per campaign, a wetsuit campaign delivered 15x higher revenue than its benchmark, and personalized eDMs increased open rates by 28% and click rates by 16%.

Rip Curl

Sam Hopgood

Digital Marketing Manager