Case Study: Marshall White achieves up to 40% higher conversions with Lexer’s CDP and intelligent lead scoring

How Marshall White uses Lexer to boost conversions by up to 40% with intelligent lead scoring

Marshall White, a market-leading luxury real estate business in Melbourne with 120 agents and roughly 400,000 CRM contacts, faced fragmented, inconsistent first‑party data across a dozen systems and growing dependence on online portals. To regain ownership of their data and build a single customer view, Marshall White engaged Lexer and its Customer Data Platform (integrated into their IntelAgent solution) to consolidate, enrich and analyze customer and property data for smarter lead prioritization.

Using Lexer, Marshall White unified data into enriched customer profiles (over 300 attributes) and implemented vendor propensity scoring, buyer profiling, geotargeting and inside‑sales workflows. Lexer’s CDP lifted vendor conversion rates from about 6% with their old spreadsheet approach to roughly 12% on average and up to 40% in some cohorts (a 567% increase in those segments), drove 7,000+ hits to agents’ pages from a $150 Facebook campaign, and produced leakage reports that changed agent behavior and improved sales productivity.

Marshall White

Rod Collins

General Manager of Marketing and Digital