Case Study: Aquila proves paid social ROI and boosts in-store sales attribution with Lexer

How Aquila realized the true impact of paid social on their in-store sales

Aquila, the leading men’s footwear brand in Australia, wanted to understand the true impact of its paid social campaigns on in-store sales. Working with Lexer and its CDXP, the retailer needed a way to connect online ad spend to offline customer purchases across its omnichannel business.

Lexer implemented its enriched single customer view together with the Facebook Offline Conversions API, in partnership with DataSauce, to attribute in-store transactions back to paid social. The results showed a 195% increase in store sales attributed to paid online ads, a 255% lift in blended omnichannel ROI, and gave Aquila the confidence to increase paid social spend by 400%.

Aquila

Kiara Pecenko

Head of Marketing