Case Study: Compana Pet Brands achieves +14% CLV and 22% fewer one-time buyers with Lexer

Compana Pet Brands turn collaboration into +14% CLV & 22% less one-time buyers

Compana Pet Brands, the parent company behind Bullymake, Dinovite, and Doggie Dailies, needed a better way to break down silos across marketing, ecommerce, CRM, and leadership teams. Working with Lexer’s Customer Data and Experience Platform (CDXP), they set out to unify customer data, improve retention, and better understand purchasing behavior across brands.

Lexer helped Compana Pet Brands identify high-value and inactive segments, predict next purchases, and target one-time buyers and one-time-to-repeat buyers with more personalized offers and cross-product promotions. As a result, Compana saw a 14% increase in customer lifetime value for Bullymake and a 22% reduction in one-time buyers for Dinovite, showing clear gains in loyalty, retention, and revenue.

Compana Pet

Holly Walker

Marketing Director