Case Study: Caravan Industry Association of Australia exceeds competition targets with Lexer

Caravan Industry Association of Australia exceeded competition target by 679% and collected 6,000 survey responses

Caravan Industry Association of Australia (CIAA), the peak national body for the caravanning and camping industry in Australia, needed a better way to store, enrich, and understand its database of more than one million profiles. With Lexer’s CDXP and Form Builder, CIAA aimed to become more self-sufficient, optimize paid media spend, and identify new audience segments beyond its saturated known audiences.

Lexer implemented an integrated solution using Form Builder embedded into participating caravan parks’ booking and follow-up communications, connecting survey responses and booking events back to CIAA’s CDXP in real time. The campaign, “Road to a Million,” exceeded its competition target by 679%, generated 852,649 entries from 77,937 participants, collected 6,376 survey responses, and produced 23 million impressions, helping CIAA measure impact and gain actionable audience insights.

Caravan Industry Association of Australia

Keelan Howard

Marketing Director