Case Study: Bloch achieves 6,000% SMS ROI and smarter segmentation with Lexer

Bloch drives 6,000% ROI on Black Friday SMS campaigns with Lexer

Bloch, a leading provider of technical dance footwear and apparel, faced the challenge of having customer data scattered across multiple siloed systems including their ERP, Shopify, and Klaviyo. This lack of a unified view prevented them from gaining meaningful insights and led to ineffective "spray and pray" marketing tactics. They turned to Lexer's customer data platform to solve this problem.

Lexer implemented a single source of truth by unifying data from all of Bloch's systems into its platform. This enabled precise customer segmentation and direct activation through Klaviyo. The results were significant, most notably an SMS campaign that achieved a 6,000% ROI. Lexer also helped Bloch identify that their multi-channel customers spend 2.7 times more than single-channel customers, fundamentally changing their retail strategy.

Bloch