Case Study: Black Diamond cuts acquisition costs and boosts ROAS with Lexer

Black Diamond cuts CPA by 50% with Lexer

Black Diamond, a retail company, aimed to grow its direct-to-consumer business to improve personalization, acquisition, and retention. The challenge was a small DTC team with no dedicated IT resources to provide actionable customer insights or execute on growth goals. They partnered with the vendor Lexer to overcome these hurdles.

Lexer focused on providing customer data and gathering insights into customer behaviors. Together, they built an agile strategy that included collecting historical data, creating targeted lead generation campaigns, and deploying lookalike audiences for acquisition. The results included a 50% cut in cost-per-acquisition, a 2x increase in return on ad spend, and a 1101% increase in revenue per email when targeting lapsed customers.

Black Diamond