Case Study: Australian Government strengthens crisis response, community consultation and recruitment with Lexer Listen

Australian Government - Customer Case Study

The Australian Government engaged Lexer to solve cross‑departmental challenges around crisis management, community consultation, campaign optimisation and recruitment using Lexer Listen. Nine departments needed a single social listening approach to monitor disasters, public sentiment on major projects, measure campaign reach and identify potential recruits in remote areas.

Lexer delivered a tailored implementation, training and scoping approach in only three weeks, deploying Lexer Listen dashboards, geolocation‑based live screens, alerts and refined search strings for each department. Those live feeds informed Ministers and emergency responders in the crisis command centre, helped detect scammers targeting relief programs, measured owned and earned reach and top influencers for campaign optimisation, and identified candidates for teacher recruitment — outcomes the Australian Government described as highly beneficial.

Australian Government