Case Study: Alembika Achieves 11% Revenue Growth with Lexer

Alembika discovers a new customer persona, boosts Average Order Value by 8% and drives 11% revenue growth

Alembika, a luxury women’s fashion brand, wanted a better understanding of its customers across channels. Using Lexer’s customer data platform alongside its existing stack, including Klaviyo, Shopify, Attentive, and Yotpo, the team struggled to move beyond a vocal minority of feedback and needed clearer insight into who their audience really was.

Lexer unified Alembika’s customer data and added native Experian Mosaic segmentation to uncover a previously hidden, high-value persona: busy, middle-aged women who loved the brand but were less active on social media. Armed with these insights, Alembika refined its messaging, segmentation, and promotions, driving 140% customer growth in the first year, an 8% increase in average order value, and 11% revenue growth.

Alembika

Alin Wagner

Head of Marketing & eCommerce