Case Study: PAS Group achieves 18X ROI from personalisation with Lexer

A single customer view helped PAS reduce ad wastage, re-engage lapsed customers and create amazing customer experiences

PAS Group, a national retail giant behind brands like Review, Jets and Black Pepper that earns 75% of sales from loyalty members, needed to grow revenue in a highly competitive category by better understanding and activating customer data. They partnered with Lexer and deployed the Lexer Customer Data Platform—including Lexer Identify and Lexer Activate—to unify online, in-store and loyalty data into a single, searchable customer view.

Using Lexer, PAS Group built rich profiles and smart segments to power targeted paid social and email campaigns, reduce ad wastage and re‑engage lapsed customers. Lexer-powered audiences delivered a 4X ROI on a paid social campaign, an email campaign that achieved 5X the forecasted revenue, and an overall 18X ROI, with segmentation and activation completed within a single business day.

PAS Group

Anna Samkova

General Manager for Digital