Case Study: West Coast Eagles achieves 5% database growth and 13,000+ fan insights with Lexer

61% Survey Response Rate for Personalised Online Campaign

The West Coast Eagles engaged Lexer to help them better understand and grow their fan database ahead of another AFL season. Facing goals to increase Facebook-matched customer records, improve data quality, and generate sponsorship-ready insights, the club challenged Lexer to collect GDPR-compliant, opt-in information that would enrich profiles and drive revenue growth.

Lexer used its Customer Data Platform (CDP) to deploy short, mobile-first surveys tied to AFL Grand Final excitement, automatically ingesting responses, segmenting fans, and delivering tailored follow-ups. The campaign delivered over 13,000 submissions in days (61% of targeted fans, 87% from Western Australia), grew the Eagles’ database by 5%, and cost just $0.36 AUD per submission, demonstrating strong engagement and immediately actionable data for the West Coast Eagles.

West Coast Eagles

Jed Harrison

West Coast Eagles