Case Study: 5.11 drives customer insights and $560k in sales with Lexer

5.11 drives $560k in sales with Lexer post-purchase surveys

5.11, Inc., a maker of technical apparel and gear, needed to gain a deeper understanding of its diverse customer base to improve personalization and segmentation. They partnered with the customer data platform vendor Lexer to address this challenge.

Using Lexer's Secure Form Builder within its CDP, 5.11 implemented an automated post-purchase survey campaign with a coupon incentive. The solution delivered by Lexer resulted in a 2.5% survey response rate, collecting insights on over 42,000 customers. The campaign also drove over 4,000 coupon redemptions, generating $560,000 in sales and achieving an email conversion rate 111% higher than standard campaigns.

5.11, Inc.