Case Study: Shopify doubles candidate response rate and scales hiring with Lever Nurture (Lever)

Shopify - Customer Case Study

Shopify, a leading commerce platform, faced a hiring challenge during a major growth phase: they needed to streamline proactive sourcing and strengthen relationships with passive candidates to fill large volumes of roles quickly and effectively.

By adopting Lever Nurture—using features like a Chrome extension, automated follow-ups, and “send-for” hiring-manager outreach—Shopify doubled cold outreach response rates from 21% to 42%, made 387 proactive-sourcing hires (including 110 hard-to-fill roles), and scaled headcount from 550 to over 2,000 employees between 2014 and 2017.

Shopify

Doug Tetzner

Director of Executive Search