Case Study: Kauno Baltija achieves perfect fit and faster time-to-market with Lectra's 3D virtual prototyping

Kauno Baltija Manufacturer Launches Own-Brand Supported By Lectra

Kauno Baltija, a Lithuanian manufacturer of high-end womenswear, launched its own label LOULU ET TU in late 2013. The company needed to become a hybrid manufacturer‑and‑brand without sacrificing the flawless quality and service it provided to longstanding clients, while also achieving perfect fit, faster time‑to‑market and consistent premium quality to compete internationally.

Partnering with long‑time technology provider Lectra, Kauno Baltija adopted 3D virtual prototyping to visualize, adjust and grade garments on digital avatars, streamlining collaboration between freelance designers and in‑house teams. The change halved sample development time, improved fit across sizes, accelerated decision‑making and raised overall product quality, with ongoing training driving continuous process improvement.

Kauno Baltija

Vidas Butkus

Director