Case Study: ABOUT YOU achieves unified feedback and stronger performance management with Leapsome

How E-Commerce giant ABOUT YOU unified their feedback and development processes

ABOUT YOU, a fast‑growing Hamburg e‑commerce company that expanded from a handful of staff to 700+, faced fragmented performance processes, inconsistent manager-led reviews, and a lack of people analytics to preserve its culture. To unify feedback and development, ABOUT YOU selected Leapsome’s performance management platform, enabling Performance Reviews, Goals & OKRs, Instant Feedback & Praise, and 1:1 Meetings.

Leapsome rolled out mandatory performance reviews (with other features optional initially) and an intuitive UX that drove rapid adoption. The result: a clear increase in manager–employee development talks, all employees now receive regular structured feedback, managers feel more confident and give higher‑quality feedback, and HR gained actionable people analytics to identify focus areas — with ABOUT YOU planning to expand Leapsome’s Goals & OKRs company‑wide after 10 months.

About You

Thore Schӓck

Head of HR & Recruiting