Case Study: DCMN achieves automated, scalable feedback and stronger employee development with Leapsome

How DCMN automated feedback processes to boost investment in employee development

DCMN, a Berlin-based growth marketing partner with ~150–200 people across eight locations, faced unscalable, manual feedback processes that left employees and team leads without consistent, actionable development input. To standardize feedback and free the People team from administrative work, DCMN turned to Leapsome and its performance-management features (Performance Reviews, Employee Engagement Surveys, Goals & OKRs, 1‑on‑1s, Instant Feedback & Praise).

Leapsome was rolled out company-wide to automate biannual 360° reviews, trigger probation reviews for new hires, and enable instant feedback and praise, plus engagement surveys and OKR tracking. The result: DCMN eliminated manual Typeform/Excel workflows, increased the frequency and quality of feedback across offices, and freed the People team to focus on coaching and career development rather than administration — all enabled by Leapsome.

DCMN

Theresa Jasaraj

Senior Manager, People Relations