Case Study: Zoom scales lead management and speeds routing with LeanData

Zoom cuts lead routing changes from months to one week with LeanData

The customer, Zoom, faced a challenge in scaling its lead management during a period of rapid growth. Its reliance on custom code within Salesforce for lead routing was inflexible and slowed operations, requiring developer resources for any changes and hindering the Sales Operations team's agility.

To solve this, Zoom implemented the LeanData lead management solution on an aggressive timeline. The LeanData implementation enabled faster, more accurate lead routing and gave Zoom control to make process changes in a week instead of months. This allowed the company to scale its sales function and manage explosive, unexpected lead volume, with leads reaching the right reps more quickly than ever before.

Zoom