Case Study: Veeam scales SDR operations with buying group orchestration from LeanData

Veeam scales SDR buying groups with LeanData

The customer, Veeam, faced a challenge with sales and marketing misalignment. Their traditional, person-level lead scoring created a manual burden for SDRs who had to pull together isolated buying signals. To solve this, Veeam partnered with the vendor LeanData to move beyond this inefficient process.

LeanData implemented an automated Buying Group model for Veeam. This solution provided a big picture view of account engagement, which eliminated manual triage and allowed the SDR organization to scale effectively.

Veeam