Case Study: Veeam automates buying group orchestration with LeanData

Veeam processes 10 million records and builds buying groups with LeanData

Veeam was struggling with a siloed lead process where individual buyer signals were disconnected, forcing SDRs to manually piece together account-level intent. This manual effort was inefficient and failed to provide a complete view of buying groups, limiting sales productivity. Veeam partnered with LeanData for its Intelligent Go-to-Market Orchestration platform to solve this challenge.

Using LeanData, Veeam built a foundational process for data integrity and then automated a sophisticated buying group workflow. The solution matches new intent signals to existing accounts and opportunities, recycling stale deals and automatically adding contact roles instead of creating duplicates. The LeanData implementation eliminated manual lead-to-account matching, scaled across millions of records, and transformed the operations team into strategic architects, allowing sales to focus entirely on high-value conversations.

Veeam