Case Study: Veeam improves data accuracy with LeanData

Veeam ensures data accuracy with LeanData

The customer Veeam faced a challenge with data accuracy in their Salesforce CRM, which was undermining their sales development representatives' faith in the system. To build a new global go-to-market strategy, they needed a clean slate and turned to the vendor LeanData for a solution involving intelligent go-to-market orchestration.

LeanData implemented a solution that orchestrated complex deduplication and field-mapping rules to ensure data accuracy. This provided the crucial foundation Veeam needed for their automation and new GTM motion, resulting in their SDRs never losing faith in the system.

Veeam