Case Study: TUNE, Inc. achieves accelerated sales cycles and streamlined lead management with LeanData

TUNE, Inc. - Customer Case Study

TUNE, a Seattle-based provider of measurement and partner management tools for digital marketers, faced growing pains as its CRM’s native lead management couldn’t keep up with scale. Sales and marketing ops were spending too much time manually merging and converting leads, removing duplicates, and struggling with siloed data and limited marketing attribution—constraints that slowed responsiveness and obscured campaign impact.

In 2017 TUNE implemented LeanData for lead-to-account matching, routing, and multi-touch attribution, which automated record conversion and matching, created trusted cross-record views, and surfaced dormant contacts. The changes cut time-to-contact, freed staff to focus on strategic, revenue-driving work, enabled data-driven campaign and partner decisions, and ultimately accelerated sales cycles and improved competitive visibility.

TUNE, Inc.

Megan James (Muldary)

Director, Sales Operations