Case Study: Superhuman builds a high-performing SDR team with LeanData

Superhuman builds a SDR team one-third the size with LeanData

Superhuman, a sales organization, faced the challenge of maintaining pipeline generation after significantly reducing their SDR headcount. They partnered with vendor LeanData to help transform their leaner team into a more skilled, efficient, and conversation-ready function in an AI-driven world.

The solution implemented with LeanData focused on leveraging intent signals, SLAs, and routing to prioritize high-value accounts. Superhuman also adopted new tools for higher connect rates and email improvement, shifting to a phone-first, conversation-based culture. This LeanData-supported transformation resulted in a third of the previous SDR headcount successfully managing pipeline requirements, with a compensation model refocused on driving qualified opportunities instead of meeting volume.

Superhuman