Case Study: Saviynt increases lead-to-account matches by 53% and saves 5 hours per week with LeanData

Saviynt Sees 53% Increase in Lead-to-Account Matches, Saving 5 Hours Per Week with LeanData

Saviynt, an information technology and services company, was struggling to match inbound leads to the correct accounts in Salesforce and manually route unmatched leads, which slowed follow-up and created a poor prospect experience. The company turned to LeanData for better lead matching, routing, and visibility across the lead lifecycle.

LeanData implemented Matching, Routing, and Engagement to automatically match leads to accounts, send them to the right reps, and surface campaign and follow-up insights. As a result, Saviynt saw a 53% increase in lead-to-account matches and saved 5 hours per week of sales leadership time, while also improving response times, account visibility, and buyer-journey coordination.

Saviynt

Anthony Valles

Director, Marketing Operations