Case Study: Saviynt boosts lead-to-account matching and marketing visibility with LeanData

Saviynt boosts lead-to-account matches by 53% with LeanData

Saviynt, a company experiencing significant growth in the cybersecurity space, faced challenges with a disconnected tech stack that lacked a cohesive lead lifecycle process. Their marketing automation platform did not properly connect with Salesforce, creating gaps in analytics and making it difficult to drive pipeline. To address this, they turned to vendor LeanData for a solution involving lead-to-account matching and routing.

By implementing LeanData's solutions, Saviynt achieved a 53% increase in its lead-to-account match rate. The vendor's routing tools allowed for more complex rules, which saved sales teams time and sped up responses to prospects. Additionally, new data hygiene practices and marketing attribution provided critical insights into marketing efforts, leading to increased connect rates and better analysis of account engagement.

Saviynt