Case Study: Samsara Achieves Faster Speed-to-Lead and Better Lead Quality with LeanData

Samsara cuts speed-to-lead to under 5 minutes with LeanData

The customer Samsara faced the challenge of improving their inbound lead funnel to increase conversion rates, reduce handling time, and scale personalization. They needed to better identify high-quality prospects, ensure they reached the sales team quickly, and enable highly personalized follow-up at scale. To address this, they partnered with vendor LeanData for its orchestration and routing capabilities.

Samsara's solution, implemented with LeanData, involved a complete redesign of their lead funnel. They utilized an LLM-based propensity scoring model and built a homegrown ingestion service for rapid enrichment and deduplication. This was combined with LeanData's routing to consistently hit aggressive speed-to-lead SLAs. The results were significant, with high-priority contacts being called within five minutes of form submission and sales reps cutting research time from 30-45 minutes down to just a few minutes.

Samsara