Case Study: SAE International achieves streamlined ABM and sales-marketing alignment with LeanData

SAE International unifies account data and hands off MQA with LeanData

SAE International wanted to scale its account-based marketing but was hindered by internal silos, technical disconnects, and a lack of aligned data. The organization needed a complete digital transformation to enable effective account-based sales and marketing programs. To address this, they partnered with the vendor LeanData for its lead management and automation solutions.

By implementing LeanData’s technology for dataflow automation and intelligent routing, SAE unified its teams around accurate, shared datasets. This solution automated routing and improved lead management, which synced their processes. The results included a streamlined lead management process, consistent follow-up on target accounts, and successful handoffs of marketing qualified accounts to sales. According to SAE’s Sales and Marketing Operations Manager, LeanData was the big game changer, enabling multiple opportunities per account.

SAE International