Case Study: Rocket Software increases MQL velocity by 75% with LeanData

Rocket Software Increases Marketing Qualified Lead Velocity by 75%

Rocket Software needed to transform its lead management process without disrupting existing workflows, and it wanted a solution that could be managed by Ops rather than a technical team. The company turned to LeanData for lead-to-account matching and routing, with a strong need for accuracy in a highly customized lead flow.

LeanData implemented an easy-to-use system that powered handoffs between marketing and sales and was simple for the Ops team to learn and manage. As a result, Rocket Software increased marketing qualified lead (MQL) velocity by 75%, and the project earned an OpsStars Award in 2023.

Rocket Software

Alex Wolff

Senior Manager, Marketing Technology & Operations