Case Study: Reltio achieves faster, higher-quality pipeline with LeanData

Reltio boosts new sales opportunities by 37% with LeanData

Reltio faced significant pipeline and revenue challenges due to an ineffective lead-based model. With less than 1% lead-to-opportunity conversion and deals stalling due to poor buying group visibility, they partnered with LeanData to overhaul their tech stack and transition to an Account-Based Experience (ABX) model.

Using the LeanData Revenue Orchestration Platform, Reltio rearchitected their customer acquisition funnel across Salesforce, Marketo, and other tools in under 60 days. This solution increased contacts per opportunity from one to three and provided full visibility into account engagement. LeanData’s implementation drove a 37% year-over-year increase in new sales opportunities and reduced time in the qualification stage by over 30 days.

Reltio