Case Study: Rebuy achieves revenue operations efficiency with LeanData

Rebuy Scales Revenue Operations with the LeanData Platform

Rebuy, an e-commerce SaaS company helping Shopify brands increase conversions and retention, was struggling with manual revenue operations and disconnected tools. Its BDRs spent hours each week converting and routing leads, while the Merchant Success team relied on basic round-robin assignments that limited strategic control. Rebuy turned to LeanData’s platform, including BookIt and Orchestration, to streamline scheduling, routing, and account assignment.

LeanData implemented automated lead conversion and routing, rule-based account assignment, and smoother handoffs between Sales and Merchant Success. The transition was described as flawless, and LeanData even built a custom code request during implementation. The impact was immediate: BDRs saved 8 hours per week, misbookings decreased, and Rebuy gained faster, more flexible, and more strategic operations with better control over customer assignments.

Rebuy

Nicole Looker

CRM Platform Manager