Case Study: NextRoll scales global lead routing and go-to-market agility with LeanData

NextRoll assigns thousands of leads in 15 minutes with LeanData

NextRoll Group, the parent company of AdRoll and RollWorks, faced a challenge in managing thousands of new sign-ups per month across their global team. Their traditional Salesforce routing was not feasible for this scale, creating a need for a solution to efficiently deliver leads and quickly adapt their go-to-market strategy. They turned to LeanData for a solution.

LeanData implemented a routing solution that automatically assigns thousands of leads, accounts, and contacts to the correct sales rep within 15 minutes. This provided NextRoll with immense flexibility for every scenario. The results allowed the team to avoid excessive development time, eliminate friction between Sales and Marketing, and scale their strategy without constant manual effort. LeanData enabled them to be highly adaptive and quickly execute adjustments to their global go-to-market approach.

NextRoll