Case Study: Meltwater boosts account-based routing and turns intent data into opportunities with LeanData

Meltwater routes 1,200 leads with LeanData

Meltwater faced a challenge where inbound leads were disconnected from account ownership, leading to manual errors, misrouted opportunities, and unused intent data. To address this, they implemented an automated infrastructure using LeanData's lead-to-account matching and routing solution.

The solution centralized matching and introduced a round-robin process for unowned accounts, supported by real-time Slack notifications. Using LeanData, Meltwater successfully routed 1,200 identified ex-users, merged over 6,000 leads, and assigned 3,800 accounts, building a best-in-class automated system that turned intent data into real opportunities.

Meltwater