Case Study: Lumin Digital boosts GTM performance and data confidence with LeanData

Lumin Digital boosts engagement insights 400% with LeanData

Lumin Digital faced challenges with data accuracy and trust within its CRM, leading to fragmented pipeline management and a poor user experience for its sales and marketing teams. To address this, the company partnered with vendor LeanData to rebuild its data foundation and align its go-to-market (GTM) technology stack.

The solution implemented by LeanData involved standardizing data definitions, eliminating duplicates, and integrating key tools like Demandbase and G2 into its core HubSpot CRM. This created a unified view of the buyer journey and enabled better orchestration of actions across teams. As a result, Lumin Digital achieved a 400% increase in engagement insights, a 10x rise in direct signals from target accounts, and saw improved conversion rates across all stages of the customer journey.

Lumin Digital