Case Study: Dynatrace achieves 3X reporting productivity and precise marketing-attributed revenue with LeanData

LeanData’s Marketing Attribution Module delivers new levels of visibility, productivity, and accuracy to measuring marketing-influenced revenues

Dynatrace, a leading AI‑assisted digital monitoring company serving thousands of global customers including many Fortune 100 firms, faced scaling challenges in its account‑based marketing (ABM) and attribution processes. Legacy fuzzy‑logic matching and a manual, Excel/Access‑based multi‑touch attribution workflow were slow, error‑prone, limited to North America and fixed time windows, and made it difficult to prove marketing’s impact on revenue.

Working with Revenue Pulse, Dynatrace implemented LeanData to automate and greatly improve lead‑to‑account matching and then deployed LeanData’s Attribution Module to connect Salesforce and Marketo data, enable first/last/influence and ROI analyses, and apply configurable campaign weighting across any timeframe. The result: vastly more accurate reporting and analytics, a 3X productivity boost in report building, and the ability to scale attribution globally while clearly demonstrating marketing‑influenced pipeline and revenue.

Dynatrace

Dave Anderson

Vice President