Case Study: Datadog achieves automated lead routing and boosts sales productivity with LeanData

LeanData Allows Datadog to Automate and Streamline Their Lead Routing

Datadog, a fast‑growing cloud‑scale monitoring company with more than 4,000 customers, faced scaling pains as lead volume exploded. A manual lead distribution process and Salesforce’s inability to naturally link leads to accounts caused confusion for reps, slowed follow‑up, and made account‑based selling difficult.

LeanData automated lead-to-account matching and routing—handling about 5,000 leads per month—so leads are sent to the correct rep or team. The change cut roughly 10 hours a week of manual work, improved assignment accuracy and sales‑rep productivity, raised data quality and reporting, and provided a scalable foundation for Datadog’s account‑based selling strategy.

Datadog

Hacer Demiroers

Director of Sales Operations