Case Study: Korn Ferry boosts conversion and accelerates lead qualification with LeanData

Korn Ferry boosts conversion 42% with LeanData

Korn Ferry, a global organizational consulting firm, faced a complex challenge in managing its diverse inbound leads. Their manual review process was inefficient, and reassigning the dedicated team created a need to automate lead qualification and routing without sacrificing quality or speed. To address this, Korn Ferry partnered with vendor LeanData to implement an automated solution using its routing logic combined with an AI SDR from 6sense.

The solution implemented by LeanData involved creating a two-layer AI qualification process. Qualifying leads first triggered an AI-driven email for engagement and initial qualification. A second LeanData AI Inference Node then provided an additional reasoning layer to analyze and recover potentially misclassified leads. This automated approach delivered significant results for Korn Ferry, including a 42% boost in conversion for AI-engaged leads, a 38.6% increase in average deal size, and a reduction in the average time to Sales Accepted by one day.

Korn Ferry