Case Study: Kaltura achieves one-minute lead routing and 100% accurate marketing attribution with LeanData

Kaltura - Customer Case Study

Kaltura, a leading provider of Cloud TV, education and enterprise video platforms, faced a growing lead-management problem: its CRM didn’t link leads to accounts, so routing was manual, slow and error-prone across hundreds of thousands of records, multiple verticals and global sales teams — putting leads, MQLs and sales momentum at risk.

Kaltura implemented LeanData for Lead-to-Account Matching, routing and marketing attribution, automating lead assignment in under a minute and routing leads to the right reps, territories and account owners. The outcome was faster engagement with zero lead loss, flexible rules-based routing to support a complex sales structure, and reliable, push-button attribution reporting that improved marketing and sales ROI and guided budget decisions.

Kaltura

Lisa Bennett

Vice President, Marketing