Case Study: BloomReach achieves maximized pipeline generation and improved sales & marketing productivity with LeanData

How LeanData enables BloomReach’s Account-Based Marketing strategy to maximize pipeline generation as well as boost sales and marketing productivity

BloomReach, a machine-learning, big-data company that delivers personalized digital experiences, built an account-based marketing (ABM) strategy focused on high-value roles like CMOs and e‑commerce leaders. Their challenge was mapping thousands of inbound leads in Salesforce/Marketo to the target accounts sales was pursuing—manual lead-to-contact matching wasted time, fragmented sales–marketing alignment, and obscured marketing’s true contribution to pipeline and revenue.

LeanData automated lead-to-account matching and real-time lead-to-contact conversion, surfacing account activity to the right reps and uncovering hidden connections in Salesforce. The result: weeks of manual work saved, more accurate and timely lead flow, clearer attribution of marketing’s impact on opportunity creation and pipeline, and improved sales and marketing productivity.

Bloomreach

Jason Seeba

Lead Marketing Technologist