Case Study: Datanyze achieves automated lead management and improved data accuracy with LeanData

How LeanData became an indispensable part of the Datanyze technology stack by helping the business scale through intelligent lead routing

Datanyze, a leader in technographics used by hundreds of companies to identify and engage high-value accounts, faced a scaling challenge: a surge of inbound leads overwhelmed its sales operations. Sales operations manager Jeff Bartlett was spending roughly two hours a day manually converting, matching and routing leads, which diverted time from higher-value work and risked misrouted or delayed follow-up.

LeanData automated Datanyze’s lead management inside Salesforce, matching leads to existing leads and accounts and routing MQLs, demo requests and customer leads to the right owners. In one quarter LeanData routed ~2,500 MQLs to SDRs/AEs, ~550 to open-opportunity owners, auto-converted ~1,000 customer leads to contacts for Customer Success and connected ~9,000 leads to existing records—resulting in major time savings, cleaner data, faster responses and a scalable, more accurate sales process.

Datanyze

Ben Sardella

Co-Founder