Case Study: Gigamon achieves accurate lead matching and measurable campaign attribution with LeanData

Gigamon - Customer Case Study

Gigamon, a provider of network and security visibility used by a large portion of the Fortune 100, shifted its focus to a security visibility platform and found its marketing team unable to measure campaign effectiveness. With nearly a million leads and contacts in Salesforce, the team couldn’t reliably identify which people in target accounts had been touched or who owned deals, leading to underreported campaign influence and failed attribution.

LeanData’s fuzzy-matching and intelligent lead-routing matched leads to accounts in real time and automatically assigned the correct reps, giving Gigamon accurate first/last/multi-touch attribution (back to early 2014) and immediate visibility into campaign impact on pipeline. The result: far higher matching accuracy (just three incorrect matches in 2016), streamlined sales enablement, better campaign ranking by dollars/region/partner, and a scalable foundation for an account-based approach and ongoing use across sales and marketing.

Gigamon

Danita Fleck

Manager of Marketing Operations