Case Study: F5 achieves faster lead response and better customer experience with LeanData automation

F5 Improves Customer Experience and Speed to Lead with LeanData Automation

F5, a global cybersecurity and application delivery company, was struggling with an inefficient inbound lead process that left leads sitting in unattended Salesforce queues and slowed follow-up. This hurt customer experience, caused lead leakage, and made it difficult for the team to track whether Sales was responding quickly. F5 turned to LeanData and its lead orchestration tools to improve speed to lead and accountability.

With LeanData, F5 automated lead matching, routing, and meeting scheduling through LeanData BookIt, while also gaining better visibility into response times and SLA performance. The results included thousands of hours saved for sales reps, faster lead response, and a change in routing that boosted response rates by directing leads to BDR teams focused on quick follow-up. LeanData also reduced lead-routing change management from months to daily updates, giving F5 much greater agility and measurable time savings across Sales, Marketing, and Customer Success.

F5

Gavin Grisham

Global Digital Sales Tools