Case Study: Expedient accelerates lead response and account routing with LeanData

Expedient reduces inbound response time from days to hours with LeanData

Expedient, a company with an ABM sales model, faced challenges in its Salesforce ecosystem and marketing platforms, which were focused on individual prospects rather than account-based selling. Their rapid growth also led to complex and difficult-to-enforce account routing rules and SLAs. To address this, they turned to the vendor LeanData.

By implementing LeanData, Expedient automated its complex lead and account routing. The solution integrated with 6sense intent data to identify prospects earlier and automatically assign qualified accounts to the correct sales reps via cadences and Microsoft Teams notifications. This reduced response times to inbound requests from days to hours and routed nearly 100,000 objects, significantly impacting both new business and existing customer growth revenue. LeanData served as the quarterback for this fully automated, mission-critical process.

Expedient