Case Study: Expedient achieves faster inbound response and scalable account routing with LeanData

Expedient reduces inbound response time from days to hours with LeanData

Expedient, a company with an ABM sales model, faced challenges in its Salesforce ecosystem and marketing platforms, which were primarily focused on individual prospects rather than accounts. Their rapid growth had also resulted in complex account routing rules and SLAs that were difficult to build and enforce. To meet these challenges, they turned to vendor LeanData to implement its lead and account routing solution.

Expedient implemented LeanData to serve as the central quarterback for its RevTech stack, automating the process of routing leads and accounts with complex territory logic. This was integrated with 6sense intent data to identify and engage prospects earlier. As a result of using LeanData, Expedient reduced its response time to inbound requests from days to just hours and routed nearly 100,000 objects, contributing to a significant impact on both new business and existing customer growth revenue.

Expedient