Case Study: Expedient decreases inbound response time from days to less than 24 hours with LeanData

Expedient Decreases Inbound Response Time From Days to Less Than 24 Hours

Expedient, an IT services provider in Pittsburgh, needed a simpler way to manage incoming leads and support its account-based marketing and selling efforts. Its existing Salesforce routing rules and SLAs were becoming difficult to maintain, and manual processes made it hard to keep up with growth. Expedient used LeanData’s lead routing and orchestration tools to handle complex lead flows and improve visibility across its RevTech stack.

With LeanData, Expedient automated routing, added territory management and round robin pools, and integrated account signals so the right reps received the right accounts faster. The result was a reduction in inbound response time from days to less than 24 hours, earlier identification of interested accounts, and a more scalable process that improved revenue impact.

Expedient

Nicholas Lansberry

Go-To-Market Operations Manager